ATL activation is a well known terminology in the world of advertising. ATL (Above The Line) is a strategy that focuses at building a communication channel with a wider audience. The strategy doesn’t focus on just one single target group. The idea is to reach the mass market and making them aware about the brand, product or service. Some modes of marketing through BTL strategy are fliers, banners, events, sampling, sales pormition and direct marketing such as SMS, emails, social media postings.